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A Termbase Overlay: The Oldest Brand-Voice Guardrail That Still Works
Published Apr 22, 2026 Scripting & Automation

A Termbase Overlay: The Oldest Brand-Voice Guardrail That Still Works

Or: why a 200-row lookup table beats your guardrail framework. Back in 2019 I was smoke-testing a support-automation stack I'd just wired up. Customer...

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4 min read
Rule-Based Triage Is Having a Quiet Comeback
Published Apr 22, 2026 Scripting & Automation

Rule-Based Triage Is Having a Quiet Comeback

Or: why I'd still classify support tickets with if-statements before letting an LLM near them.Part 3 of 3 in the Pre-LLM Patterns series. See the seri...

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5 min read
Your Help Scout Agents Shouldn't Need to Open Three Other Tabs
Published Apr 22, 2026 Scripting & Automation

Your Help Scout Agents Shouldn't Need to Open Three Other Tabs

Move the context to the ticket, not the agent to the tabs. Part 1 of 3 in the Pre-LLM Patterns series. See the series intro for the through-line. A fe...

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6 min read
Three Pre-LLM Patterns I Keep Rebuilding in the LLM Era
Published Apr 22, 2026 Scripting & Automation

Three Pre-LLM Patterns I Keep Rebuilding in the LLM Era

A mini-series on support automation that predates LLMs and now matters more because of them. In 2019 I built a support-automation stack for a client r...

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3 min read
Automate GHL Client Onboarding with Snapshots and Custom Objects
Published Mar 21, 2026 Scripting & Automation

Automate GHL Client Onboarding with Snapshots and Custom Objects

If you run a GoHighLevel agency and you're onboarding new clients regularly, you've probably already felt this. Every new sub-account needs the same p...

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4 min read
GHL Won't Let You Add Multiple Contacts to an Opportunity. Here's the Fix.
Published Mar 20, 2026 Scripting & Automation

GHL Won't Let You Add Multiple Contacts to an Opportunity. Here's the Fix.

Deals aren't solo acts; they've got buyers, sellers, agents, sometimes all three. So when I built a sync pipeline to push our deal records from an ext...

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2 min read

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